Solly Heyns, the founder owner of Dent Doctor Franchise Company is an entrepreneur always seeking opportunities for the benefit of the Dent Doctor Group, of which there have been many over the years, but to implement these long term, takes much time, effort, trial and error.
Dent Doctor was formed in 1992, approximately 27 years ago. We were the first auto body repair company to franchise the concept of paintless dent removal.
Dent Doctor was the first with many new concepts introduced to the automotive industry sector and created the term Dent Technician from Dent Men and auto body repairs from traditional panel beating. Dent Doctor was also the first auto body repairers to be located outside of an industrial area, within a commercial area or motor city, creating a more convenient and a cleaner environment for all.
Dent Doctor are the pioneers in a technique called paintless dent removal, PDR, which is a process wherein skilled Dent Technicians remove dents from cars without panel beating or replacement of panels. This technique is mostly practiced successfully in the removal of hail dents from hail damaged vehicles. This process of paintless dent removed has saved insurance companies many millions of Rands over the years as it is a far more cost effective technique than the old traditional panel beating. It did take time to obtain the approval to utilise this method to repair vehicles from the insurance companies and today, it is the standard method used for the removal of hail from hail damage vehicles.
Dent Doctor was the first within the industry to create and launch the dent and scratch policy, namely, the Dent Plus Plan and Dentsure Auto body warranty policies, of which this concept has been copied by the major financial institutions and insurance companies and today, there are thousands of these policies available in the market, serviced by Dent Doctor.
Dent Doctor has a range of car care products which are sold nationwide through a direct sales network which assists in both promoting and marketing of our brand with an excess of one million units been sold to date.
Dent Doctor is in the process of introducing a new product to assist within the uninsured market space.
Dent Doctor has many Franchises nationally and are in the process of expanding our footprint both locally and internationally, with Agents being appointed within the areas wherein Dent Doctor does not have representation.
Dent Doctor was formed in 1992, approximately 27 years ago. We were the first auto body repair company to franchise the concept of paintless dent removal.
As entrepreneurs, we were the first with many concepts within this industry such as, paintless dent removal, (PDR), minor repair policies, and the Dent and Scratch policy. We were also the first to move the panel beating business from the industrial areas to motor cities, for a more convenient and safer environment for clients.
Dent Doctor Randburg was our first shop and is still the flagship shop, being the most successful within the Group. We owned seven branches as a Franchise Office and decided to sell them to franchisees to focus more on our franchise business.
It is a difficult business – we only have 30 franchises at the moment, and it is taking longer to expand our footprint, within this economic climate. However, a new marketing plan and restructure is underway, which will enable us to roll out further branches.
Our trademark is registered both locally and internationally.